From your colour scheme, to your typography and layout, everything about your web design should be geared towards your ultimate goal or aim. Do you want to convert more customers, and generate more sales? Or do you want more people to simply use your services, or sign up to your email list? Whatever your website goal, your web design can be crucial to achieving success. And this is especially true for your call to action buttons. Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We produce high quality, stunning websites for companies and clients across Manchester and the North West. As a result, we have produced this guide to call to Action buttons to grow your business.
What are call to action buttons?
Call to action buttons are the little buttons that your customers will click on if they want to sign up to your email, or buy your product. From an “Add to Cart” button, to a “Sign Up Now” button, the call to action should directly address your customers, and encourage them to take action. Whatever that might be. As a result, these little buttons are one of the most important elements in your web design. And you need to make sure you use them well.
Call to Action buttons to grow your business
From sales to sign ups, call to action buttons tell users what to do, and guide them through the process. So if you want your call to action buttons to get results, you need to make sure that:
- the call to action buttons are bright and visually appealing- this will attract the attention of the website visitor and guide them towards making a purchasing decision, or signing up
- the buttons use the right language- using positive language, that speaks directly to the visitor is a good way to make your potential customers pay attention. While the short phrases like “buy it now” are also effective, longer phrases like “Yes please- sign me up” can be very influential. Especially if these phrases match your brand or company personality or persona. Try to avoid obnoxious negative options, like “No I don’t want to succeed” on your sign up pop up window. This can actually have a negative impact on sign up conversions.
- the call to action buttons are obvious and well positioned- putting your call to action button at the bottom of the page, well away from the product description or image is a bad move. Instead, it should be up at the top of the page, so users will see it immediately.
In summary
Call to action buttons can help grow your business by directing website visitors through your website, and encouraging them to sign up or make a purchase. This means that the buttons needs to be well designed, and well integrated into the rest of your web design, in order to be effective. You should also consider the language you use, and make sure it is positive and actionable.
For more information, or for professional web design solutions that get results, get in touch with the team today, here at Pumpkin Web Design Manchester.