Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with a variety of companies across Manchester, and the North West, including those in Blackburn and Chorley, to provide high quality web design solutions. As a result, we have produced this guide to everything you should know about priority elements for landing page web design.
What is the landing page?
The first page your potential customers reach when loading your website is often the landing page. This is the page that has been specifically designed to draw users in, help them navigate to other pages across your website, and ultimately achieve your website’s aim. Whether that is boosting sales, pushing social interaction, or increasing email sign ups, the page will be designed with this aim at the forefront. As a result, this is one of the most important and pivotal pages on your website.
However, it is important to note that not all of your organic traffic will land on your specifically designed landing page. This is especially true if you also release blog posts and article content, that target a range of keywords, on a regular basis. This means that your web design efforts do need to be spread across the whole web site, and not just focused on the landing page/pages.
How to establish priority elements for landing page web design
Designing your landing page effectively is crucially important to the overall success and health of your website. Not only does your typography, imagery and colour scheme need to be effective, your layout is essential too. And all good landing pages prioritise key elements. So what does this mean?
Well, prioritizing key elements is about directing attention to the most important parts of your website, and then driving this attention down the page, in a particular direction. This means that you need to:
- consider the most important pieces of information you want your users to take away, and then list this in order from top to bottom
- use this list to plan your layout, prioritizing the key concepts and elements first
How to visually display priority elements for landing page web design
Visually prioritizing key elements involve creating a visual hierarchy, that is obvious simply by glancing at the web page. You can do this by:
- Using size- the largest elements should be the most important. And the most important information should be the largest on the page, and draw the most attention
- Colour- some companies use colour to organise their hierarchy, and make different elements stand out. However, for colourblind users, this will not be effective.
- White space- using white space around an element can direct attention to the content in a more subtle and understated way.
For more information or professional web design support, get in touch with the experts today, here at Pumpkin Web Design Manchester.