Effective call to action buttons can increase your conversion ratio, and help your business grow. And in a highly competitive digital landscape, this is essential. Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work with companies and businesses across Manchester, and the surrounding area, including Wigan and Southport, to provide web design solutions that can help businesses grow. As a result, we have produced this guide to everything you should know about effective and productive call to action buttons.
What are the most important design considerations for productive call to action buttons?
Productive call to action buttons need to be noticeable, understandable, and appealing. So when designing your call to action buttons, and considering their position in the layout, you need to think about:
- the colour and the “fill”
- the label
- the visual hierarchy
The colour of the call to action buttons
So what real difference does the colour of the button make? Well, it can make quite a lot. A button that stands out from the rest of the page, needs to use a bold colour that draws attention. Even if you squint at your website, your call to action button should still jump out at you.
But what about the “fill”? Well, ghost buttons can be very effective. And these are buttons with no fill, only an outline. However, they can leave some users confused as to their purpose. And the last thing you want users to be wondering is whether the button is clickable or not. So if you are going to use ghost buttons, make sure it is obvious that they are clickable. Again, this will come back to colour. For example, you could use a hover effect that fills the button with colour when desktop users hover over the button.
The label used for the call to action button
The test or label you use on your buttons will determine the action the users take. Make it completely clear what pressing the button will result in, and also make your text directive. Phrases like “Add to basket” and “Learn More” work well because they direct the user to action, explicitly. Don’t leave your sales to chance.
You should also consider time sensitive language to instill urgency and make your users act instantly. This could include phrases such as “Buy now” or “Sign up today”.
The visual hierarchy of the call to action button
We talk about visual hierarchy a lot with web design. And the idea is generally that the largest, most obvious content on the website is the most important. This is often what users expect. So make sure your call to action buttons are organised by importance, and make it clear what you want users to do, when landing on your page. Too many, same level, call to action buttons can leave users confused. And this confusion could mean you lose out on sales and sign ups. As a result, you should consider positioning the most important call to action button in the most visually obvious part of the screen.
For more information or for professional web design support, get in touch with the experts today, here at Pumpkin Web Design Manchester.