Great web design can really help your company or business stand out online. From stunning imagery, to effective and efficient design features, the way you build and design your website, can have a real influence on your success. And if you want to use your website to generate more sales, and grow your business, then you will need to seriously consider some of the finer points of webs design. Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with companies and brands across Manchester and the North West, to deliver top quality web design solutions. As a result, we have produced this guide to web design features to increase sales.
Increasing sales online
If the aim of your website is to increase your sales, there are a number of different ways to look at the situation.
Firstly, in order to increase sales, you need to attract more people to your website. And increase the reach and appeal of your company online. For this, social media is incredibly useful. Social media platforms allow you to reach a wide audience, and build up your brands appeal. Potential customers who interact with your brand online, will be more likely to click through to your website.
But you can also attract more traffic through Search Engine Optimisation (SEO). Optimizing your website for search engines can help your company climb the page ranks, and the higher you can appear on the Search Engine Results Page (SERP), the more traffic you will attract. Without having to pay for it.
The second part of the equation is all about what you do “on page”. Your web design is what will keep potential customers on your website, after they have clicked through from either social media or a search engine. And there are a number of important web design features, that can play a pivotal role in increasing your sales.
Web design features to increase sales
The features and elements you use throughout your website can influence the amount of sales you make. Here are some top web design features that can really help to increase sales, and help your business grow:
- Imagery- if you really want your website visitors to part with their cash, you need to show them what’s on offer. Stunning, high quality images can help potential customers make that leap of faith, and make a purchase. An image tells a thousand words, so make sure any images you use, are telling the right story. After all, this is what potential customers will judge your company on.
- Call to action buttons- Once your website visitors have seen the quality of your products, they could be looking to take the nest step. Using call to action buttons in an effective location, next to, slightly below, or just above your product image, is a great way to direct interested customers through your purchasing process. Just make sure that these buttons are attention grabbing, and use positive language.
- Navigation and search- Users that land on your website need to know where to go next. And if they are looking to buy, you need to make it easy for them to find your products. And to search your products, if you stock a wide range. Using a suitable navigation system can help prevent any confusion from arising, and also provide a more positive user experience. Which in turn, can increase sales. Make sure the navigation bar is easy to find, and easy to use. And make sure your search feature is fully functioning.
For more information or advice, get in touch with Manchester’s leading web design experts, here at Pumpkin Web Design Manchester.