Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. And we work with companies and clients around Manchester, and the surrounding region, including Wigan and Southport, to provide stunning and effective web design solutions. As a result, we have produced this guide to everything you should know about using orange typography in web design.
What are the considerations when using orange typography in web design?
Orange typography for website headings and tiles can be a striking design choice for any website, but to achieve the right results there are a number of different considerations to take into account. These considerations include:
- The shade and tone of orange
- The typography style
- The level of contrast
- Responsive design
Choosing the right tone and shade of orange
One of the most important considerations to take into account is the shade and tone of the orange used for the typography. For some websites and companies a vibrant or neon orange can be the best possible choice as this is a bold and very visual option. This may be better suited to companies with a quirky brand style. For other companies a pastel or a burnt orange can be a more effective option that aligns with the business branding more effectively. Whichever shade you opt for you should factor in your company branding, and you may also need to consider the psychological associations related to the different shades and tones, and how this pertains to the company persona you are establishing.
Using the right typography style for orange typography
Orange coloured typography can be very effective with a wide range of typography styles from bold wide text to narrow calligraphy font. While the orange colour will be much more visible and noticeable when used with wide text, narrow script and handwriting font can still be visually striking with an orange colour.
The level of contrast for orange typography
Using orange typography in web design can be very striking but one of the most practical considerations to take into account is the amount of contrast between the text and the background colour. It’s important that the letters stand out, no matter which type of font or typography style you opt for. And for narrower and smaller fonts the contrast is even more important to ensure that the shape of each letter and word is instantly noticeable.
Responsive design and orange typography
Finally, another factor to consider is responsive design. This means that the website display will be altered depending on the size of the screen, device option and resolution. When using orange typography it is important to test the responsive design and ensure that the orange font is still legible on all screens and devices.
What are the advantages of using orange typography in web design?
There are a number of advantages and benefits to choosing orange colours for your headings or titles on your website. These advantages include:
- Grabbing attention- the heading for any website needs to grab attention immediately from your website users and potential customers and clients. It also needs to be easy to read by skimming over the title. Orange colour typography can be the perfect choice for grabbing this attention and making a bold visual statement.
- Emphasising company branding- because orange is such a bold and visual colour, it can make a big impact on your website. This can really allow your company branding to stand out, if orange is a part of design scheme.
For more information or advice about professional web design and typography colours in web design, get in touch with the professionals today, here at Pumpkin Web Manchester.