Creating a stunning website that grabs users attention and draws them into your website is no easy feat. But it’s absolutely necessary if you want your website to help generate sales and sign ups, as well as increase your company reach. And this all comes down to the content that your audience can see, before they scroll down your page. This is also known as the above the fold content. But what is above the fold content? And why is it an important part of web design? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. As a result, we have produced this guide to above the fold content for web design.
What is above the fold content?
In the old days, when people enjoyed a newspaper, editors would place their headline and leading image in way that meant it could be read, without unfolding the paper. This was known as above the fold content. And this has continued into the digital age. As a result, everything a user can see, without scrolling down the page is known as above the fold content.
Above the fold content for web design
In terms of web design, it is essential that your above the fold content grabs attention. As a result, you might see websites use:
- Hero images- these are large images that take up the entire space. A professional snap in this position is a great way to pique user interest and make them want to find out more. However, it is a technique that is verging on the point of “overuse”. So if you really want to stand out, you might need to be more original.
- Unique typography- using unique typography, overlaid on top of coloured background, can really help to draw users into your website. And it also helps establish your brand identity. For example, quirky and playful brands will be using bold colours and playful lettering, while more serious companies will be the opposite.
- Video backgrounds- video is a great option for above the fold content because it is a moving image. So it has all the advantages of a hero image, but is much more likely to get attention, because of the movement going on. If you want to use video for this purpose, make sure that the content is professional. Shaky or grainy video will reflect badly on your company or brand.
- Call to Action buttons- positioning the call to action above the fold is a good way to help users that just want to get to their destination quickly and easily. And it also helps those that might be a bit undecided, take that leap of faith.
Why is above the fold content important?
When it comes to above the fold content for web design, you are basically pitching your company to your audience. And they will make a decision about your website within 30 seconds of the web page loading! So you really have very little time at all to make sure you give the right impression. That’s why it’s important that the content above the fold is visual and eye-catching. As this will make it easier for potential customers to formulate a positive opinion, before they even get to your top quality content.
For more information or advice about professional web design, get in touch with Manchester’s leading web design experts today, here at Pumpkin Web Design Manchester.