Above the fold on a website, is the space that fills the screen before a user scrolls down the page. This space is one of the most important aspects of your web design, as it fills the space that your potential customers will first see. So choosing the right content to display in this section is paramount for success. Whether its an image, a slider a video, or text, the effect needs to be powerful and interesting enough to encourage those potential customers to scroll down and find out more, instead of just leaving your website. One trend for this space is to use only text. And this can be very effective. Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. And we work with companies and clients around Manchester, and the surrounding region, including Wigan and Southport, to provide stunning and effective web design solutions. As a result, we have produced this guide to above the fold text content.
Above the fold text content
While websites usually focus on the visual aspects first and foremost, text, using the right typography and paired with the right colour scheme can be just as striking. There are actually a whole range of other advantages of above the fold text content. And these advantages include:
- Grabbing users attention: Using only text and colour above the fold of a website is a shock for many first time visitors who will be expecting a scrolling hero image, a flat image, or any other very visual piece of content, with little to no text. This design trend flips this on it’s head, and gives potential customers something to think about. As a result, it can be a fantastic tool for capturing attention and allowing your users to focus.
- Getting to the heart of your company: Text above the fold should only be used for the key, central message of your company or brand. So this should be limited to only one sentence, or a few short lines. As a result, as soon as our website loads, your website visitors will see and take in your overall message, immediately. This can help establish a connection, potentially increasing sales and sign ups.
- Avoiding mix ups: While above the fold visuals can be incredibly appealing and easy to take in, they can also mask the message you are aiming to deliver. Instead of leaving your audience to infer the point of a hero image, why not simply spell it out for them instead?
Tips for effective above the fold text content
So if you want to position text in the prime position, what should you bear in mind? Well, some top tips include:
- Using typography that suits your company and brand, as well as your overall style
- Using typography that is easy to read on all screen sizes and devices. You will need to test this to make sure of a positive outcome
- Choose a colour scheme that grabs attention without being too overbearing or overwhelming. It also needs to fit with the rest of the colours used on your page to provide a cohesive result
For more information or advice, get in touch with the professionals today, here at Pumpkin Web Design Manchester.