Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We provide, high quality, effective, web design solutions for local companies and businesses across Manchester, and the surrounding area, including Wigan and Southport. As a result, we have produced this guide to everything you should know about using abstract art in web design.
What is abstract art?
Abstract art is a style of art or design that is not visually a simple representation of something common. Instead, line, shape and colour are all used together to create interesting combinations that add a unique style to your website.
What are the considerations for using abstract art effectively in web design?
When using abstract art and design as part of your website, there are several things to consider. These include:
- The purpose of the design- your abstract art should have a clear purpose, just like any other aspect of your imagery. This will determine the colours and style of design that you choose, and how this is applied. For abstract above the fold content for example, you need your content to be eye-catching, and to then direct the eye towards the most important element, usually the call to action button. In contrast, abstract design next to important pieces of text content fro example should have some relation to the message you are trying to deliver.
- The company branding- again, the company branding is another consideration that should have an important role in the design of the abstract features, including the colours and style chosen. Even in the abstract, your visual features need to match and support your company branding and brand persona.
What are the advantages of abstract art in web design?
There are several advantages to using this style of art as part of your web design. These advantages include:
- Being suitable for any type of website- any type of website can make use of abstract design elements. This means that as long as you work with your company branding, the abstract design can help you create a unique feature that really sets your company apart.
- Perfect for when there are no images- if you dont have professional imagery to use on your website, and you don’t want to use stock photos, abstract art is a great way to fill the space with visual design. This can be as simple as geometric shapes, like circles, or it can be more complex. But withe way, the content will help your website draw attention, without imagery.
- A wide range of style- abstract design covers a wide range of styles, including illustrated or hand-drawn style features, as well as watercolour features, block shapes and geometry, or even simple lines. This versatility of design means that you can create something that will fit with your brand, no matter what that brand is.
For more information or advice about the right style of imagery for your website, or any other professional web design and marketing information get in touch with the experts today, here at Pumpkin Web Design Manchester.