Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We create stunning web design solutions, for businesses and companies across the North West. This includes Southport and Wigan. As a result, we have produced this guide to everything you should know about social proof as part of the landing page design.
How can social proof be included on your landing page?
There are a number of different and effective options for adding social proof and testimonial content to your landing page. These include:
- Adding a testimonial section– adding a dedicated testimonial section to your actual landing page content can be an effective design choice. This keeps the content in line with the rest of the design, and incorporates it as an essential piece of information and not just an add-on. This should include imagery or visual content alongside any text content to capture attention and interest, and help make the message clearer for website users.
- Footer content- footer content is the same on every age of your website, so if your website users miss it on one page, they are sure to see it on another. Using social proof here can be very effective as it reinforces all of the positive messages your potential customers have taken on board throughout the page, and can really paint your company in the best light.
What are the advantages of adding social proof to your landing page?
There are a number of advantages and benefits to adding social proof to your landing page. These include:
- Building trust with potential customers and clients- showing that your company has previous customers or clients that are very satisfied with their experience, and with what you can offer, is one of the most effective ways to build trust with a new potential customer of client. This allows website users to take a risk with your company, because other people have and they have been happy with the outcome.
- Showing professional qualities- social proof delivers evidence that your company is a professional, reliable company that regularly updates the company website, and information, and that really cares about customer service and satisfaction. All of this can add up to help your company build positive relationships with consumers, for ongoing sales and returning customers.
- Increasing conversions- ultimately, social proof added to your landing page can be a great way to boost conversions. Social proof boosts trust and allows consumers to feel as though they are doing the right thing when ordering your products or booking your services.
For more information, or for professional web design support, get in touch with the team here at Pumpkin Web Design Manchester today. We are Manchester’s leading web design experts.