Quality web design is all about creating a website that will meet the needs of the user, while showing off your best company assets. Whether you want people to sign up to your email list, use your services, or buy your products, you need to create a website that will really grab attention. But that’s only the first part of the battle. What do you do with that attention, once you have grabbed it? Well, you need to keep intriguing your users. And that’s exactly what one page scrolling websites do. Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design team. And we provide web design solutions to a range of businesses around the capital of the North, and the surrounding region. As a result, we have produced this guide to the advantages and disadvantages of one page scrolling websites.
What are one page scrolling websites?
First of all, what are one page scrolling websites? Well, these are websites that are created from simply one long page. And as the user scrolls, they navigate to a different area of the website. For example, on a usual website, you may have four or five pages, ranging from the home page, to the contact us page. On a one page scrolling website, these pages simply become sections on the page. So the user scrolls down through the home page, onto the about us page, through the products and services page, until they reach the contact us page. This means that there is no clicking through to various pages. Instead, all the user has to do is keep scrolling. So what are the advantages and disadvantages of one page scrolling websites?
What are the advantages of one page scrolling websites?
One page scrolling websites can have a range of advantages including:
- High levels of interactivity- It is more engaging for users to scroll through your website, rather than use a typical navigation menu
- Control the user experience- Because users need to scroll through your content, to different sections, you can make sure that they see all your pages in the order you choose. Although you can’t control whether the user will actually read the content, you can control when they see it.
- Mobile device ready- This type of website can be good for mobile devices where users are used to scrolling through social media content almost endlessly. From Twitter to Facebook and Instagram, unlimited scrolling has been proved to work for mobile device users.
So, what are the disadvantages of one page scrolling websites?
While there are many advantages, there are also several disadvantages for one page scrolling websites. These include:
- Reduced SEO- While each page on your typical website can be optimised for a different search term, it is very hard to optimise a one page scrolling website for more than one keyword. And this can dramatically reduce your SEO efforts, and as a result, your organic reach.
- Range of services- If your company offers a range of products and services, one page scrolling is not suitable or practical for your website. This is because users need to be able to quickly and easily navigate to the right place. And having to scroll through products that are not applicable, is not providing a positive user experience.
For more information or advice about the advantages and disadvantages of one page scrolling websites, get in touch with the experts today, here at Pumpkin Web Design Manchester.