When designing a website for your company or business, one of the first decisions you will need to make is which colour scheme to go for. Different colours have different psychological and emotional meanings, and choosing the colours that will best support your company persona or branding is important. And your colours will also need to match your company logo too. Green can be a good choice for your website. But would it work for your company? And what are the benefits of using a green palette? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. From Wigan to Southport, we work with companies across Manchester and the surrounding region to deliver high quality web design solutions that really get results. As a result, we have produced this guide to the advantages of a green colour scheme for your web design.
What does green mean?
If every colour has a meaning, what are the connotations behind the colour green? What will a green colour scheme make your website visitors think about, and will it have an emotional connection to your potential customers? Well, green is a colour that is associated with:
- Good luck- green is a lucky colour filled with optimism. This could help your website users and potential customers feel optimistic about working with your company.
- Growth- green has strong connotations with nature, and as a result, it is a colour that signifies growth. If you focus on helping your clients grow and succeed, or your company is at the forefront of industry growth, green could be the colour for you.
- Calm- again because of the connection to nature, green is a very calming colur. And this can be just what your potential customers need to see, in a digital world that can be overwhelming and fast paced.
Advantages of a green colour scheme for your web design
So, why should you choose green? Well, there are a range of advantages to choosing green for your web design. These advantages include:
- Positive characteristics- As discussed above, green is associated with very positive characteristics. These could have a positive influence on the way that users view your website, and what they think about your company as a whole. In fact, green itself is a colour associated with moving forward and taking positive action (green lights for example). And positivity tends to breed positivity. This means that a green colour scheme could help you increase sales and sign ups.
- Versatile- Green is a very versatile colour that can be used in a range of designs and colour scheme options. From a website that uses dark greys and blacks, and green as the accent colour, to a white website with green as the secondary colour, there are a variety of colour pairings to choose from. This means that whether you want your website to be dramatic and bold, or friendly and relaxing, there are options for a range of brand personas.
For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.