High quality web design doesn’t just rely on the above the fold content for results. Instead, every aspect of the web page needs to be well designed, and each page on the site needs to be high quality. This includes web page footers. But what are the advantages of an effective footer in web design? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. And we work with companies and clients around Manchester, and the surrounding region, including Wigan and Southport, to provide stunning and effective web design solutions. As a result, we have produced this guide to everything you should know about effective website footer design.
What are the advantages of an effective footer in web design?
There are a number of advantages to using a well designed, and effective footer on your website. These advantages include:
- Adding additional page links or navigation
- Increasing company branding
- Improving the overall user experience
An effective footer will include additional page links or navigation
When a website user, or a potential customer or client has scrolled all the way to the bottom of your page, the last thing they want to do is scroll all the way back to the top. Adding page links and navigation options to the footer can help your website users move onto the next page that they need, quickly and easily. This greatly increases the amount of users that will continue to browse, dramatically lowering the bounce rate.
An effective footer will increase company branding
The footer is the perfect space to add a secondary logo to your website as well as to use brand images and designs. This can increase the amount of branding on your website, and it means that once website users reach the bottom of your page, they will be reminded of your company name and logo, improving brand recognition.
In addition, your footer can use an alternative background colour to the rest of the main page, to show a clear difference between the page and the footer content. This could be related to your company colours, further emphasizing the company branding.
An effective footer will improve the overall user experience
Your footer design can make a big difference to the overall user experience. An effective footer will:
- Meet user expectations- when users land on your website, they already have preconceived ideas about what your website should look like, and the information it should contain. This includes a well designed website footer with all the key information necessary. By meeting or even exceeding the expectations of your website users, you can aim to increase sales, bookings and sign ups.
- Provide valuable information- an effective website footer should provide valuable information for your website users. This can include contact information, location details as well as website page links. Buy providing this information in one place, you can ensure a positive user experience, increasing sales and bookings.
For more information or advice about professional web design, get in touch with the professionals today, here at Pumpkin Web Manchester.