Fonts and typography can play a crucial role in the design and overall visual quality of your website. One font option are the Baroque fonts. But what are these? And how can they be used effectively? Well, here at Pumpkin Web Design Manchester, we work across a variety of industries with clients and companies around the Manchester region, including Blackburn and Chorley. We provide professional, effective web design solutions that can help to grow your business. As a result, we have produced this guide to everything you should know about the advantages of Baroque fonts in web design.
What are Baroque fonts?
Baroque fonts are a type of handwriting font with flourishes and embellishments in an old fashioned style. This makes for a visually interesting font style that can work really well for some types of web design, being both commanding and impressive.
What are the advantages of Baroque fonts in web design?
Using a Baroque style font for your heading or title can be a great option for some websites, bringing a number of advantages and benefits. These include:
- Drawing attention- this type of font really commands attention. It is unlike other popular fonts used in web design currently, and so it acts as a real visual statement, drawing attention to your website immediately. This type of web design feature can help to improve brand recognition and help to define your company persona, which can in turn help to improve sales and sign ups in the long term as well as immediately.
- Defining branding- choosing the right font for your website can help to emphasise and define your company branding. For companies that are quirky or unusual, or with a log history or tradition, a Baroque style font can be the perfect answer. This has such a distinctive style which means that the type of brand identity can be easier to identify and this can resonate more effectively with your potential customers or clients. Forming this connection or bond quickly with your website users can help keep eyes and focus on the website too, reducing the website bounce rate.
What are the considerations for using Baroque fonts in web design?
When using Baroque fonts for web design there are a number of important factors to consider. These include:
- Company branding- this distinctive font style is effective for some types of brands and web design style, but not all. The overly embellished style of the typeface can contrast with minimalist design for example, and so would not be suitable for websites and companies hoping to establish a more contemporary feel to the website, and the brand overall.
- The size of the font- Baroque style fonts tend to be heavily embellished with flourishes and key design details that set this font apart from all the rest. Because of this however, you should pay special consideration to the size of the letters you use, and the spacing around and between letters. It is absolutely essential that your headings and titles are easy to read on all screen sizes, especially mobile devices, and this means that the spaces will need to be increased to ensure that the letters and words are easy to read.
For more information or advice, get in touch with the professionals today, here at Pumpkin Web Design Manchester.