Dark mode design is all about replacing the light, bright white colours on websites and apps, with dark or black colour instead. And then switching text colour from black to white, for the maximum amount of contrast and easy readability. But what are the advantages of dark mode design for websites? And why should you choose this style of web design? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with companies in a range of industries, across Manchester and the surrounding region, including Wigan and Southport, to deliver high quality web design solutions that really get results. As a result, we have produced this guide to everything you should know about dark mode design in web design.
What are the advantages of dark mode design for websites?
There are several advantages to choosing to use dark colours, and follow the dark mode design principles, when creating your website. These advantages include:
- Reducing eye strain for your potential customers and clients- dark mode design was developed for this very purpose. In general, we spend more than 4 hours a day scrolling through our phones, and that doesn’t include the time spent looking at a screen for work. All this screen time is not having a positive impact on our optical health, and is actually leading to eye fatigue and eye strain. This in turn, can cause headaches and migraines to form. But on a smaller level, website users who are experiencing this eye pain or strain, are more likely to leave your website, without making a purchase of booking your services. So why not protect them from this instead? By developing a dark mode website, you can help your website users stay healthy, while potentially lowering the website bounce rate.
- Stay relevant- with an increasing number of websites and companies opting for this dark design, and with positive results from the website users and potential customers or clients, using dark mode for your own website can be a good way to stay relevant. Dark mode design is growing in popularity, and it doesn’t look like this trend will slow down any time soon, so it could be a great option for launching your website, or a great reason for a whole website redesign. Especially if your brand is known for being on trend.
- Being more creative with web design- while you might think that reducing the colour palette, or using a large range of dark colours, is actually reducing your web design creativity, this is not actually the case. In fact, when your use of colour is restricted, it can be really important to experiment with sizing, shape and positioning to really help your website stand out, and to get the most from your web design. This includes carefully considering the typography style and sizing, as well as the imagery and accent colours. As a result, by developing an effective dark mode website, your website can be more creative, thoughtful, and even more practical, than any standard website.
For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.