Above the fold content in web design refers to all the content that a website user can see, before they scroll down the page. On your landing page, this needs to be designed to capture the attention and the interest of your website users, so that they make the decision to keep on scrolling, and stick to your website. Believe it or not, your website users will make this decision within the first 30 seconds of your website loading! So you dont have a lot of time to convince them to stay. That’s where faces can come in useful. But how can you use faces above the fold? And will this benefit your company? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. And we work with companies and businesses across the North West region, including Southport and Wigan to deliver high quality, effective and practical web design solutions. As a result, we have produced this guide to the advantages of faces above the fold in web design.
Using faces above the fold
So, how can you use faces above the fold? Well, you could consider:
- Video content- If you opt for video content above the fold, be sure to use real humans. This could include company story video content, with people from your company talking about your company journey or your products. Or it could even be testimonial content from your previous customers, discussing your high quality customer service.
- Images- using imagery with faces is an emerging trend in web design. And unless you sell a wearable product, that is being advertised at the same time, it’s a trend that hasn’t yet caught on. But it will. We can almost guarantee it. Using facial features, and expressions, in your above the fold imagery can be a great option for any company or business.
Advantages of faces above the fold
So while it might be easy to incorporate facial imagery above the fold, what are the advantages of this design trend? And will it help your business be more successful? Well, the simple answer is yes. And here are some of the advantages you can expect:
- Draw attention-because this trend is still fresh, faces above the fold are out of the ordinary, and are sure to draw attention to your content and your company, simply by being unique. And at the same time, images of facial expressions and features can be a great tool for directing the eyes of your website users, and potential customers, to different elements, keeping them scrolling down the page, or increasing your conversions.
- Build trust- if your website users are going to take the plunge and purchase your products, or sign up to your services, they will need to trust your company. And images of the people who run, operate or work at your company are a great way for potential customers to form an opinion about them and by association, your company. This helps to build the consumer, company relationship, and can really help to promote trust and positivity, key to increasing sales and sign ups.
For more information or advice about professional web design, get in touch with the professionals today, here at Pumpkin Web Manchester.