When creating a website that will be successful online, originality and creativity, in balance with usability and functionality, can be very useful. Hand drawn design elements and illustrations can help with this.But what are these? And how can these be used effectively in web design? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. And we work with companies and businesses across the North West region, including Southport and Wigan to deliver high quality, effective and practical web design solutions. As a result, we have produced this guide to everything you should know about hand drawn illustration in web design.
What is hand drawn illustration?
Hand drawn illustrated features are illustrations that have been drawn by hand, and then digitized for your website, or they are digital illustrations designed to look hand drawn, using more traditional ink or drawing styles.
How can hand drawn illustration be used in web design?
Hand drawn illustrations can be used across any website for a number of different purposes, including:
- As an above the fold feature- using illustration here can be a good way to direct attention to your website and as this is the first thing that will load for your potential customers and clients, it can be an effective option for defining your company branding immediately.
- As icons- hand drawn illustrated icons add more character and originality to your website, but these can also be more likely to be confused, or more difficult to interpret for your potential customers or clients. As such, it’s important to consider the design style if you do decide to take this route.
- Secondary images- using hand drawn illustrated images as the secondary image style on your website can be very effective, as these work well with photography by adding a contrasting style. As your users scroll down your website, hand drawn illustration can be used effectively here alongside photography.
What are the advantages of hand drawn illustration in web design?
There are a number of advantages and benefits to choosing hand drawn illustration for your web design. These include:
- Personal and original- by using hand drawn illustration you can add a personal touch to your website which allows you to show the individuality of your company, and this can help your brand identity to be more recognisable. It also allows you to show that your company is different from the others, by adding something truly original.
- Versatile style and design- by using hand drawn illustrated elements in web design you can showcase your creative talent and style, but you can also ensure that this is fully in line with your company brand identity. This allows for much greater freedom and flexibility than is otherwise on offer with stock images or even photography.
For more information or advice about professional web design, get in touch with the professionals today, here at Pumpkin Web Manchester.