A hotly contested issue for web designers, is what to do with the above the fold space on your website. Particularly, the landing page. After all, this is the page that the majority of your customers will see first. And so it’s the page with the most to lose. Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design geeks. We work across the region to deliver high quality, and effective web design solutions, for companies and businesses in a variety of industry sectors. As a result, we always stay up to date with the latest developments and trends in web design. Especially for above the fold content. And this is our guide to the advantages of hero sliders.
Above the fold content
First of all, let’s clarify what we are talking about when we discuss above the fold content. Well, simply, this is the content that is visible on the screen, before the user scrolls down. So this is the content that:
- users need to be wowed by, and inspired by
- needs to grab attention and make people want to know more
- can showcase your company, services or products
- can help promote sales and sign ups
As a result, deciding what exactly to do with this space is a contentious issue. Ideas for above the fold content range from:
- a hero image- one static image that shows off your company
- a hero slider- a slideshow of 2 or 3 images that scroll automatically but that can also be controlled by the user
- a video
And all of these can be very effective, when used in the right way. So why would you choose a hero slider?
Advantages of hero sliders
There are many advantages of hero sliders. And these include:
- Showcasing more than one image- You can use the above the fold space to really show off your products or services. But using a hero slider allows you to use more than one image in this position. Which means you have more scope to decide what to showcase and how. For example, an eCommerce website might opt to display 3 different products. Like Samsung. While another website might decide to showcase a product, a service and a testimonial. As you can see, with more than one image, you have more creativity to show off more of things that make your company shine.
- Grabbing attention with the movement- Because hero sliders automatically scroll after a certain amount of time, users interest and attention will be drawn back to the screen, should they get distracted elsewhere. As a result, you can pull users back to your website quite easily, in a way that a standard hero image would fail.
- Users spend more time on your website- Users are blind to hero images at the moment. They are everywhere. And users simply scroll past them. But a hero slider offers something different, because it offers MORE. This means that it is more likely for users to remain on your website for a longer period of time, simply because there is more to look at. And more to read.
For more information, or for professional web design support, get in touch with the professionals today, here at Pumpkin Web Design Manchester.