The content that fills the screen when your website loads, is one of the most important aspects of your web design. This content needs to grab attention, and generate interest for your potential customers, encouraging them to scroll down the page, and really focus on your website. In our latest blog, we examined the trend of text only above the fold spaces. But there is also a second trend. And this involves creating illustrated content specifically designed to fill the above the fold space. So why should you choose illustrated content? And can it be effective? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design specialists. And we work with companies and clients around Manchester, and the surrounding region, including Wigan and Southport, to provide stunning and effective web design solutions. As a result, we have produced this guide to the advantages of illustrated above the fold content.
Advantages of illustrated above the fold content
Illustrations and graphic drawings can be a great addition to any website. But can they be effective when used instead of a hero image, as above the fold content? Well, the simple answer is yes. And here are a range of advantages of illustrated above the fold content:
- Brand persona and character: Illustrations and illustrated content can be much more personal than a general image or photograph. Every style of drawing is different, from the strokes and line size, to the style of the art itself. And this means that using illustrations can be very helpful to add to a sense of brand identity, and build a persona for your brand. This can help you connect to your audience on a deeper level, as they form a connection to the brand character you have developed.
- Individuality: Because all illustration is different, the art you choose can help to reflect your individuality, and set your company apart from other competitors. This individuality will stand out to customers, who will be more likely to remember your website, when they next need your products or services.
- Creativity: If you work in a creative industry, and creativity is something you value, illustrations and illustrative design can show this. You can use your illustration on your website to show off your own creativity and design skills, as well as highlight the value you place on creativity. Positioned above the fold, creative illustrated content will attract potential customers who share the same values, which could be very influential when it comes to increasing sales and sign ups.
- Grab attention: Because illustrations are so inherently different to other types of art that often appear in the above the fold space, they can really stand out. This means that more people will be likely to focus on your illustrations and message, instead of simply scrolling past as they may well do to a standard hero image. Illustrations therefore, can help keep your website visitors on the page for longer, leaving more opportunity for sales and sign ups.
For more information or advice, get in touch with the professionals today, here at Pumpkin Web Design Manchester.