Advantages of image carousels for product pages

Here at Pumpkin Web Design Manchester, we are Manchester’s number one web design experts. We work across Manchester and the North West, including Blackburn and Chorley to provide the perfect web design solutions for clients in all areas of business and industry. As a result, we have produced this guide to everything you should know about using image carousels for product pages.

Using image carousels to show product images

Image carousels can be a great way to showcase product images on your product pages. But how can these be used effectively? Well, there are a number of things you should consider, including:

  • The size and shape of your images- in general, product images on individual product pages are positioned on the left hand side of the screen, in a square box. This can work well for image carousels but you should try to make sure that each image is the roughly the same size and shape so that when this is scrolling, the occupied space stays the same.
  • User controls- add user controls to the image carousel for the best results. This will allow potential customers to stop the movement on an image they are particularly interested in, and allow them to flick through the images at their own pace too. For some people, the option to control the movements is a crucial factor for a positive user experience. You should also consider adding small thumbnails of each image underneath, so that they can flick quickly to the right image whenever they want.
  • Zooming- one particular user control option to add is a zoom function. This will allow potential customers to zoom in on the image to see smaller details. Even if you include a close up image within the image carousel, you should still add a pause or stop, and a zoom option to allow users to see close up details of whichever product part they choose.
  • The speed of the image rotation- its important to get the speed of the image change right. Too fast and your users will miss details, but too slow and they may not notice that it moves.

What are the advantages of image carousels for product pages?

For product pages, image carousels can be incredibly beneficial, when used correctly. The advantages can include:

  • Attracting attention- because the image changes periodically, it is more likely to draw the attention of your potential customer when compared to a static image. This means that your website users are more likely to look through all the images, and not just the first one, which could increase their interest in your product.
  • Professional design- an image carousel can help your company present a professional image, and build trust with the website users. This is because it often looks more well presented, and visually interesting, when compared to other options for displaying product images.
  • Interactive design- some website users like to interact with your content, and a slideshow or image carousel can provide this opportunity.

For more information or for professional web design and web marketing solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.