Web design that reaches your audience, and forms a strong connection, is key for increasing sales, bookings and sign ups. And this can be difficult to achieve. Not only does your website need to be fully functional and practical, but it also needs to use the right imagery and visual design to be appealing too. Inclusive design can help with this. But what is this type of design? And what are the advantages of inclusive web design? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work with companies and businesses across the North West, from Southport to Wigan, to deliver effective web design solutions. As a result, we have produced this guide to everything you should know about inclusive web design.
What is inclusive web design?
Inclusive web design is all about understanding an recognizing the differences between people who may be interested in your products and services. Once these differences are identified, your website can be designed with these in mind. For example, this could mean making practical changes to the way the website functions, to be more inclusive of those with disabilities, or senior people. At the same time, visual changes to imagery to represent all aspects of your target audience can be used to help build relationships. This could include adding imagery of men for beauty treatments, as well as representing people of different races and cultural backgrounds. The importance here is actually understanding your own target audience, and all of the people represented in this umbrella. This is because making changes to your website that are not connected to your actual audience, will not necessarily create positive results, and could instead be considered disingenuous or cynical.
What are the advantages of inclusive web design?
There are a number of advantages to web design that is inclusive. These advantages include:
- Building a positive consumer relationship- if your website users, potential customers and potential clients can see themselves reflected in the imagery and marketing your company use, they are much likely to develop a positive interest in what you have to offer. This helps to create a positive consumer relationship, as all people feel that your company has something to offer them, and has an ethos that they can be part of. As a result, this in turn broadens your brand audience, and increases the opportunity for sales, bookings and sign ups.
- More functional design- inclusive web design will also be accessible for all users, regardless of ability. This means that your website will actually be more functional, and be more likely to succeed on a range of platforms, as accessible design often improves responsive website performance. A website that is more functional, and high performing, is more likely to show your company as professional and trustworthy, which can be essential for increasing consumer trust and making sales or taking bookings.
For more information about professional web design, or web marketing, get in touch with the experts today, here at Pumpkin Web Design Manchester.