Effective web design is all about promoting your brand to reach new audiences. But this means that defining your brand, and developing a strong brand identity, is necessary to create a great website. And for some companies, this might be the first time that branding has really been considered. That’s why, here at Pumpkin Web Design Manchester, we make branding part of what we do. And this includes logo design and development. For some companies, a symbol logo will be a good fit, while others will opt for a monogram logo. But what does this mean? And what are the advantages of monogram logos? Well, as Manchester’s number one web design, branding and marketing experts, we work across the North West, including Blackburn and Chorley, to provide the perfect web design solutions for clients in all areas of business and industry. As a result, we have produced this guide to everything you should know about monogram logos.
What is a monogram logo?
So, first of all, what exactly is a monogram logo? Well, this is a logo that is created using letter combinations, combining the initials of your company, sometimes alongside the name of your company too. Some big name brands that use this style of logo include:
- Louis Vuitton
- Chanel
- Volkswagen
A monogram logo can use calligraphy style lettering, or be simple, strong and bold. But either option can be an effective logo for any company, as long as it supports the message or identity you want to present.
Advantages of monogram logos
So, why should you choose a monogram logo? Well, there are a number of reasons, including:
- Style- a monogram logo can be designed in any style that suits your business. And as this is a simple design, you will easily portray a message about how you want your company to be perceived, as well as your brand identity.
- Unique- there are a number of ways to make your monogram logo unique, so even with the same initials, no two companies would have the same logo. These unique points could include the colour of the letters and the background, the shape of the logo, and the style of lettering. This also means that even if you choose to use black and white for your logo, your company persona will still be presented through the shape and the style of the logo itself.
- Scalable- most logos will lend themselves to scalable design. But this is even easier with a monogram logo, and this can be easily resized on every device size, without losing clarity. Even monogram logos that are small are still easy to identify.
- Noticeable- monogram logos are a great way to build a brand identity and be noticed by your customers. That’s because a letter combination is easier to remember than more complicated logo styles, and as a result, your potential customers will recongise and notice your logo across your online and real world presence.
For more information or for professional web design and web marketing solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.