Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. From Wigan to Southport, we work with companies across Manchester and the surrounding region to deliver high quality web design solutions that really get results. As a result, we have produced this guide to everything you should know about using ombre colours in web design, and the benefits of this.
What are ombre colours?
Ombre is a term used to describe a particular type of colour gradient where shades and hues of colours are blended together from lighter shades to darker tones. These colours are typically similar tones to start with, such as pastel shades of pink, lilac, and blue, or green, yellow and blue, so that the blend is almost seamless.
How can ombre colours be used in web design?
Ombre colours can be used in a number of different ways as part of an effective website. The options include:
- Creating a hero space with ombre colours- the hero area above the fold is the first part of your website that will load and as a result this can be important for grabbing attention and user interest. Using ombre colours here can be a good option for maximising the potential of this area.
- Typography colours- for bold, oversized typography that will be filled with colour, you can opt for ombre colour fill. This can help to utilise your typography as a stunning feature. The other benefit is that this type of colour scheme can help to make sure that your text based content is read instead of skipped over.
What are the advantages of ombre colours in web design?
There are a number of benefits and advantages to choosing ombre colours in web design. These advantages include:
- Creating a quirky design
- Establishing company branding
Creating a quirky website with ombre colours
Ombre colours can be striking, effective and very unusual for your website which helps to draw attention to your content and allows your website to stand out from those of your competitors.
The ombre colour effect is popular across all aspects of popular culture right now and adding this to part of your web design, whether it’s the background, hero imagery or for the icons or typography colours, you can be sure that the colour effect will grab attention and drive interest in both your company and your products or services.
Establishing company branding with ombre colours
Creating a website that effectively defines your company branding, using a branded colour scheme, imagery or typography, can help to improve the visibility and recognition of your company. Using ombre colours for this can be very effective as these will not only capture the attention and interest of your website users, and potential customers or clients, but this will also allow your website to be more memorable for your users. This can dramatically improve brand recognition.
For more information or professional web design solutions, get in touch with the professionals today, here at Pumpkin Web Design Manchester.