When designing a website that makes a real statement, the above the fold content is key. This is the content that will attract the attention of your website users immediately, and hopefully, tempt them to spend more time on your website, reading your content. For a long time, image or video content has been the number one choice for this section, as people are naturally drawn to imagery, and this can also result in an emotional response too. But there is a new contender in the picture. This is the use of oversized headline typography. So, what exactly is this? And how can it make a difference to your website? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We provide, high quality, effective, web design solutions for local companies and businesses across Manchester, and the surrounding area, including Wigan and Southport. As a result, we have produced this guide to how to make oversized headline typography work for your company website.
What is oversized headline typography?
Oversized headline typography involves using a few words or a whole sentence in the above the fold space on your home or landing page, with the rule that this text needs to be oversized. In fact, the text should take up the entire space available. But why is this effective?
What are the advantages of oversized headline typography?
There are many benefits to using this type of typography. These include:
- Making a point- if you have a strong message or point to deliver, using this style of design can be really powerful and impactful. The size of the letters or words,and the unusual nature of the design, means that your message is unlikely to be missed or skimmed over, and instead taken into account by the potential customer or client.
- Be different- oversized headline typography in the above the fold position will set your website apart from competitors and help your potential customers or clients remember your content. This means that your brand recognition will increase, and your potential brand reach too.
- Grab attention- if you just need a show stopping piece of content that will make your potential customer stop and pay attention to your website, oversized typography can be the perfect choice. Because this is an unusual design choice, and when paired with contrasting colours, this type of design feature can stand out from the page and command attention.
- Company branding- for any type of company branding or company persona, oversized headline typography can be the perfect option. This design can make use of unique typography that really puts your branding on the map. It can also help emphasise this branding, whether your company is fun and quirky, or solemn and serious, this design style is the perfect way to show off your branding.
For more information or advice about above the fold content for your website, or any other professional web design and marketing information get in touch with the experts today, here at Pumpkin Web Design Manchester.