There are few things on the internet that users hate more than pop-ups. But despite this, they still tolerate them. Well, in moderation. And pop-ups still have the benefit of boosting sign up rates and increasing sales, by interrupting the browsing process. So as a business or company, should you consider designing a website pop-up? And what are the advantages of pop-ups in web design? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. And we work with companies and businesses across the region to provide web design and web marketing solutions that really work. From stunning interactive design, to information driven content, we are the team you can count on. As a result, we have produced this guide to the advantages of pop-ups in web design.
Types of website pop-up
We’ve all encountered a website pop-up in the past. Whether it’s an obtrusive, screen grabbing pop-up, or just a small notification, pop-ups can really get your attention. And get in the way. There are generally two different types of pop-up being used throughout web design. Usually with the aim of offering special offers, or rewards. And these are:
- The overlay pop-up- These usually cover the entire screen, and can prevent users from reading any more of the content until they have dismissed the pop-up, or signed up. On some websites, it is even necessary to sign-up to read the rest of the article or content. This kind of pop-up usually opens immediately on loading the website.
- The modal pop-up- The modal pop-up is usually a smaller pop-up that can found right in the centre of the page. Sometimes they slide onto the page, or are positioned in the corners or at the side of the website. This variety in placement can catch users unawares, and is generally thought of as less intrusive and more acceptable than an overlay pop-up.
Advantages of pop-ups in web design
There are several advantages of pop-ups in web design. These include:
- Keeping the web design minimalist- If you want to advertise that your customers can claim 30% off by signing up, this will take up a fairly significant portion of your website. And clutter your users screen, ruining your minimalism web design. However, placing this information on a popup, can still inform your users, without cluttering up the screen.
- Get conversions- as much as users might not like pop-ups, they sure keep clicking on them. In fact, some research suggests that pop-ups can get an average click through rate of 3%!
- They grab attention- By interrupting the browsing experience, pop-ups definitely grab the attention of the user. In fact, you can’t really ignore them! So users will need to pay attention to what you are saying on a pop-up, and acknowledge this, before moving on.
- Pop-ups can be used in a whole host of different ways- This means that users wont get bored with the same old pop-up. You can choose exactly when to hit them with a pop-up, and how it should appear. Whether it slides in and hangs around the corner. Or pops up in the centre of the screen, either way, your users will notice.
However you decide to use pop-ups, make sure you design them with your company branding in mind. Users need to know that the pop-up is coming from the same website, especially for reliability and trustworthiness. You can read more about designing pop-ups here.
For more information or advice about professional, quality web design, get in touch with Manchester’s experts today, here at Pumpkin Web Design Manchester.