When it comes to web design, balancing visual imagery with important text based content, as well as functionality is the main aim. In other words, your website needs to look great, while being informative and practical for your website users. The above the fold content is a big part of this, as your potential customers and clients will make a value judgement about your website in just a few seconds, when the only content they have seen is the above the fold content. As a result, choosing the right content, and the perfect positioning, for your above the fold content is essential. But while many websites opt for a left or centre text alignment for above the fold content, this isn’t the only option. So what are the advantages of positioning above the fold text on the right? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with companies in a range of industries, across Manchester and the surrounding region, including Wigan and Southport, to deliver high quality web design solutions that really get results. As a result, we have produced this guide to everything you should know about right aligned above the fold text.
What are the advantages of positioning above the fold text on the right?
When deciding which side to align your above the fold text content, left or centre are the two usual choices. But a right alignment should not be overlooked. In fact, positioning text on the right can actually bring a range of advantages. These include:
- Following the natural eye progression
- Grabbing attention with imagery
- Standing out from competitors
Right aligned above the fold text can follow the natural eye path of your user
In the UK, we read from left to right, and so when we open any website, we automatically begin on the left hand side and move across. Positioning text on the left hand side, above the fold, immediately greets the user, and this is common practice. But by positioning the above the fold text on the right hand side, you can make use of the natural pause point when the eye comes to the end of the line, so that your website users take more time to read the words, rather than simply scanning over them.
Grab attention with imagery using above the fold text on the right
By positioning your above the fold text on the right, instead of the left, you can grab the attention of your potential customers and clients with well positioned, high quality, professional imagery instead. This can have a bigger impact on your website users, as the imagery captures their attention and most importantly, their interest.
Right aligned above the fold text can help you stand out
In any industry, any of the websites you look at right now have a much higher prevalence of left aligned, or centered, above the fold text. This means that by simply positioning your text on the right, you can stand out from your competitors and really be noticed by your potential customers and clients. This can even allow your brand recognition and awareness to increase.
For more information or advice, get in touch with the experts today, here at Pumpkin Web Design Manchester.