To make sure your website is different to your competitor, and stands out to grab attention, you should carefully consider the overall style of your landing page, including the hero image, typography and imagery. One way to help you website stand out is by using unusual typography styles, like stacked text. But what are the advantages of stacked text in web design? And how can this be used effectively? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work with companies and businesses across the North West, from Southport to Wigan, to deliver effective web design solutions. As a result, we have produced this guide to everything you should know about stacked text in web design.
What is stacked text?
Simply put, stacked text is a way of laying out typography, so that the words are literally stacked, one on top of the other. This can be a good way to add heading or title text to your landing page, especially if you want to do something different with the design.
What are the advantages of stacked text in web design?
There are a number of advantages to using stacked text for your website. These advantages include:
- Easily translates to responsive web design- responsive web design means that your website is designed to change appearance and layout to suit the screen size and resolution of the device being used to access it. For typography, this can often be problematic, as many font types do not translate effectively to a smaller screen size, and instead become difficult to read. Stacked text however is a great choice as the content is already stacked in a logical way, and this will only need to be scaled up or down. As a result, your website will look great, be visually interesting, and well designed, for all of your website users and potential customers or clients.
- Unusual design style- stacked text is a more unusual design choice which means that your website is sure to stand out and draw attention. This is key for any home or landing page, as attracting this attention can translate directly into sales, bookings or sign ups. In addition, if the typography catches the attention of the website user, they are more likely to stop and read the content, rather than skim past it. This means you are more likely to have success delivering a clear company message.
- Use more words- stacked text means that you can use more words to say what you need to. While you should only focus on a couple of words, you generally have more scope than other heading typography styles, that usually use only one word. This can give website users more information to help them better understand your company.
Important considerations for stacked text
When using stacked text, for the best results, you should consider:
- Using all capital letters. Long descenders will blur into the line below causing visual and clarity problems
- Using enough space between stacks
- Sizing the letters perfectly for the screen
For more information about professional web design, get in touch with the experts today, here at Pumpkin Web Design Manchester.