If you want your website to make a bold visual statement, that grabs the attention of your potential customers or clients, but that also supports your company branding, helping to define your brand, visual imagery is key. And one of the most effective options for this visual imagery is to choose illustration. This is because any illustrated content can be designed specifically for your company or brand, and be completely unique to any other visual content online. This will help to establish your brand, and improve brand awareness. As such, the colours used as part of your illustrations, need to be well considered and one popular current tend involves using just two illustration colours. So what are the advantages of two colour illustration in web design? And why should you choose this? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts, and we provide high quality, effective, web design solutions for a range of local companies and businesses across Manchester, and the surrounding area. This includes Blackburn and Stockport. As a result, we have produced this guide to everything you should know about the benefits of using two colours for web design illustration.
What are the benefits of using two colours for website illustration?
There are a number of advantages to choosing a two colour palette for your web design illustrations. These advantages include:
- Emphasizing company/brand colours
- Fitting with the selected colour scheme
- Professional visual design
Emphasizing company/brand colours
If you choose just two colours for your illustrated content, you should make sure that these colours are part of the company branding. If you opt for a primary colour and a secondary or accent colour, make sure the primary colour is one of your brand colours, and this will bring the advantage of emphasizing the brand colours, and really creating a professional visual impact. As a result of this, more of your audience will find it easier to recognise your branding in future, and you can start to reach a wider audience.
Fitting with the selected colour scheme
Of course the colours for your illustrated content should also fit in with your web design colour scheme. Web design illustrations that use multiple colours can take attention away from your important call to action buttons, and any other important content on the screen, by filling the screen with distracting shapes and colour. By contrast, two tone illustrations can provide the perfect solution, and this is one of the practical advantages of this design option.
Professional visual design
Using two colours for your web design illustration can help to emphasize the professionalism of your company, with consistent design and colour that fits with the rest of the website. This professional result can help to build trust with your potential customers and clients, and ultimately increase sales, bookings and sign ups.
For more information about effective web design, get in touch with the experts today, here at Pumpkin Web Design Manchester. We are Manchester’s leading web design experts.