Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. And we work with companies and clients around Manchester, and the surrounding region, including Wigan and Southport, to provide stunning and effective web design solutions. As a result, we have produced this guide to everything you should know about accent colours in web design.
What are the advantages of using accent colours in web design?
There are a number of advantages and benefits to applying accent colours to your web design. These advantages include:
- Creating visual contrast
- Enhancing company branding
- Creating something unique for your company
Accent colours can create visual contrast for your website
Using accent colours in web design can help create visual contrast. This can bring a host of advantages, including:
- Drawing attention to key features- lining an element or content box with a contrasting colour can be an effective way to direct the users attention to key pieces of information.
- Call to action buttons- for call to action buttons, an accent colour can be crucial for ensuring a high click through rate, as this will allow the button to stand out and be visually noticeable.
- Making your website more visually interesting- a website that is bland and plain can be dull for your potential customers and clients to browse, which can result in an increased bounce rate. Adding an accent colour helps to add visual interest and improve the overall appearance of your website.
Accent colours can enhance company branding
Website accent colours can be tied to your company branding to emphasize the colours associated with your business. This can help improve company branding all round, and help your potential customers and clients trust in your company website. This is because a website that is well branded shows that the company on the whole is reliable and professional, and cares about creating positive experiences for consumers. As a result, this can even help to increase sales and sign ups, and allow your business to grow online.
Accent colours enable unique design
If creating a website that can stand out from your competitors online, and make a statement about your company, is something that is important to you, using accent colours is crucial. This is because accent colour combinations tend to be completely unique to each website, without overpowering the design or making the overall design too overwhelming for users. Accent colours are instead used very sparingly, to highlight certain points. This means that they can be combined with popular background colours, like dark colours or even white, while still allowing your website to look different from others.
For more information or professional web design support, get in touch with the team today, here at Pumpkin Web Design Manchester.