Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work across the North West, including Blackburn and Chorley, to provide top quality, effective web design solutions. As a result, we have produced this guide to everything you should know about the benefits of choosing the right typography for your website.
What are the benefits of effective typography for your website?
The right typography can make a huge difference to the overall style and quality of your website. There are a number of benefits associated with using the right typography for your website. These advantages include:
- Supporting your company branding- the typography you use can have a direct impact on your company branding. Maintaining a strong and distinctive branding approach is key for building trust with potential customers and clients, and for establishing a clear, strong brand identity that can be recognized. As a result, if you choose typography that can emphasize your company persona and brand identity, your website is likely to be more successful.
- Delivering clear information- the right typography for any website will always be a font style that is legible and easy to read on all devices. That’s why it is so important to test your typography on different screen sizes and mobile devices, to ensure that this is clear. However, this doesn’t mean you should shy away from script or unique fonts, which can promote your company brand, just be sure to test these thoroughly first.
- Grabbing attention- if you choose a font that is easy to read, and in line with your branding, the chances are this will also be able to really focus the attention of the potential customers or clients too. And this means that more people will read your above the fold content, increasing the opportunity for sales and signs ups. This also means that your potential customers are more likely to stick to your website, and not look to your competitors instead.
- Establishing professionalism- if your typography can provide clear branding, be easy to read, and is grabbing the attention of the user, then ultimately your company will appear to be much more professional and trustworthy than those without the right typography. This in turn helps users make the decision to shop with your company, or use your services, increasing your sales and sign ups.
- Making a visual statement- finally, typography can be used effectively to make a visual statement on your website. Above the fold, an effective, unique typography style can be just as effective as an image or computer generated graphic.
For more information or advice, or for high quality, professional web design solutions, get in touch with the leading experts today, here at Pumpkin Web Design Manchester.