When creating a stunning website for your company or business, you might be thinking about including video content. And this is for good reason. Video content can totally transform the appearance, and the performance of your website. As long as you get it right. Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design and web marketing experts. And we work with companies and clients around Manchester and the North West, including Blackburn and Chorley. As a result, we have produced this guide to the advantages of video content in web design.
Advantages of video content in web design
There are many advantages of video content in web design, and these include:
- Spread your message- Adding video content to your website is a great way to make sure that you can deliver your message to an interested audience.
- Company branding- a commercial or corporate video can show off your company branding and raise the profile of your company
- Attracting attention- video content is much more likely to draw attention than a block of text or even an image. As such, it can be a great piece of above the fold content
- Adding content value to your website- so when potential customers land on your website, they will find it easier to find further information about your company, by watching your company videos
- Adding authority to your website- a website with video content, showing the people behind the business, is more likely to build trust, and a relationship with the consumers. This is because video content goes some way towards proving that your company is trustworthy, reliable and genuine
- Shareable- video content can be shared across your social media platforms, as well as being on your website. This can help your company reach more people.
Using video content in web design
Video clearly brings a variety of benefits to any website, but how should it be used? And how can it be used effectively, to help your website get results? Well, there are a number of ways, including:
- Above the fold content- a video that takes up the above the fold content on your website can immediately grab the interest and attention of any user. This can be used to show off your products or service, or to show part of your real world business property or office space. Either way, the video you choose needs to be professional, and high quality.
- Client testimonials- to get the most out of your client testimonials why not film them? These can be incredibly persuasive and very effective. Use them across your website, wherever they will be appropriate.
- Product videos- if you sell products, why not show them off on the screen? Video content can be a lot more effective than just an image, so showing off your products with a professional video, can seriously increase sales.
- About us- if your website has an about us page, then why not include a video. This will provide a more genuine and honest look at life inside your company, and behind the scenes. Which can make it much easier for potential customers to trust your company.
For more information or advice about web design and video content, get in touch with the professionals today, here at Pumpkin Web Design Manchester.