Website design makes use of many different and effective design elements to create a cohesive and effective experience for your potential customers and clients. One of these important elements is the website footer. But what is this? And why is this still a relevant design feature in 2022? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. And we work with companies and clients around Manchester, and the surrounding region, including Wigan and Southport, to provide stunning and effective web design solutions. As a result, we have produced this guide to everything you should know about the role and importance of well designed website footers.
What are website footers?
Website footers are a specifically designed website element that appear at the very bottom of the website page. These often have a different background colour to distinguish this from the page content. Although footers have been widely used since the early days of the internet, they are still very beneficial.
So, why are footers still relevant in 2022?
Footers remain an essential website element for a number of reasons, including:
- Meeting user expectations
- Improving the user experience
- Providing useful content
Meeting user expectations with a well designed footer
When a potential customer or client opens your website, there are a number of design features that they are expecting to see, including both visual and functional elements. One of these is the website footer, which improves both functional and visual design. As a result, by adding a footer to your website, which contains the important information that website users expect to see, you can be sure to meet or even exceed the expectations. This helps to build trust, and allows your website to form connections with potential customers and clients, ultimately increasing sales, bookings and sign ups.
A well designed footer can provide useful content
In addition, a footer can be a useful space to include important information or website features, including:
- Navigational links within your website
- Contact and address information including an interactive map element
- Additional company branding
- FAQ page links
- Blog links
- Delivery details links for eCommerce
A footer can improve the user experience
Adding a footer to your website can allow you to provide useful and additional content, as outlined above, to each and every page of your website. This is essential for providing a positive user experience, as it allows your website users to navigate the site with ease, using the links provided. This space can also be used for maps and location information so that potential customers and clients can find your premises in the real word with ease and directions.
For more information or advice about professional web design, get in touch with the professionals today, here at Pumpkin Web Manchester.