For a website to stand out and be memorable, it needs to be unique and visually interesting, with key design features that set it apart. However, your website also needs to be easy to use, to the point of being intuitive, and also needs to have a clear flow. Balancing your original style and flair, with a fully functional website is essential, but this is also something that many companies miss the mark on. So how do you find the middle ground? Well, here at Pumpkin Web Design Manchester, we can help with that. We are Manchester’s leading web design experts, and we provide, high quality, effective, web design solutions. We work with a range of local companies and businesses across Manchester, and the surrounding area, including Wigan and Southport. As a result, we have produced this guide to balancing originality and practicality in web design.
What are the advantages of originality in web design?
Creating something bold, original and memorable is important for web design. You need your website to:
- stand out from the crowd and stand out in the mind of potential customers or clients
- show off your brand identity and personality, which in turn will help form connections with website users
- help customers find the information they are looking for, quickly and easily
- increase sales and grow your business
To achieve all of these aims, your website will need to offer something original, something different, for your audience. However, this needs to be balanced with tried and tested web design methods.
What are the considerations for balancing original web design and practicality?
While originality is important, the repetitive design patterns, layout choices, and even colour schemes we see across the internet, are chosen for a reason. These are the design choices that are proven to work. The design choices that will help you secure results. So by making an original website, you could be missing our on some practical features that will hold the design together. That’s why balancing originality and practicality in web design is essential. And here are some tips to help you do just that:
- Typography- Fonts are important in web design. But most companies use the same, or very similar font design. This is plain text that is easy to read. But you could choose an original font, like a handwriting or cursive font, for your headings (not recommended for your main text). Just make sure it is readable, the right size, and stands out from the page.
- Layout- There are lots of different approaches to website layouts, but most focus on the main purpose of each page first. This can work in a multitude of ways, so experiment with different options to get the effect you are looking for. However, be sure to have a simple, and easy to follow navigation system, as part of your web design layout.
For more information about web design and navigation, get in touch with the experts today, here at Pumpkin Web Design Manchester. Manchester’s leading web design experts.