When designing any website, it is essential to use visual content for capturing and drawing attention, as well as text based content for all the important pieces of information. Striking a balance between these two important content types can be difficult, but a balanced website is often one that looks ore professional. So what should you consider when balancing text and imagery in web design? And what are the advantages of this? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with companies in a range of industries, across Manchester and the surrounding region, including Wigan and Southport, to deliver high quality web design solutions that really get results. As a result, we have produced this guide to everything you should know about creating a balance of text and image based content types.
How can you balance text and imagery in web design?
Imagery and visual content can be balanced on any website in a number of ways, including:
- Split screen design- positioning the image content on one half of the screen, and the text based content on the other can provide equal space for both elements. Even if the text content is less than the image, it will still have the same visual weight, creating page balance.
- Alternating image and text in grid design- if you are using a grid design for your website, you can create balance by alternating each grid between text and image content.
What are the benefits of balancing text and imagery in web design?
Combining text and imagery together effectively, in a way that visually balances your website, can bring a range of advantages and benefits. These include:
- Creating visual symmetry- just because images and text are two different types of content, doesn’t mean that they cant balance one another to create visual symmetry. Imagery and text that are an equal weight, on both sides of the screen for example, can create the perfect balance that helps your website feel symmetrical and well aligned. This symmetry also has an added benefit of helping your website appear more professional.
- Equally visual and informative- by balancing your text and imagery effectively, you can create a website that is equally visual and informative. The visual content in this instance allows the users eye to be drawn further down the page, keeping the scrolling momentum at a steady speed. As a result, your website users, and potential customers and clients, are more likely to pay attention to both the imagery and the text, instead of just one or the other.
- Improving the user experience- balancing text and imagery allows your website to be more user friendly, as your website users are not faced with a large amount of text. Instead, this will be divided by subheadings, as well as visual images and photography, to create a website that is more user friendly, and easier to read.
For more information or advice, get in touch with the experts today, here at Pumpkin Web Design Manchester.