Typography is an essential part of any website. And choosing the typography or font style that best represents your company branding or persona can lead to positive results for your branding, and your profits. But the typography size can be just as important as the typography style. In current trends, using over-sized typography is a popular option, especially above the fold. But what are the benefits of smaller text above the fold? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with companies in a range of industries, across Manchester and the surrounding region, including Wigan and Southport, to deliver high quality web design solutions that really get results. As a result, we have produced this guide to everything you should know about smaller above the fold text.
Benefits of smaller text above the fold
While most web design trends and techniques involve using a larger or over-sized typography above the fold, using a smaller font size can be very effective. In fact, there are a number of advantages to choosing a smaller font size. These include:
- Focusing attention on the words
- Allowing the visual imagery to be the central focus
- Standing out from competitors
Smaller text above the fold can focus user attention
Most of the people that land on your website will scroll through without paying too much attention. They are usually looking for specific information and content. But if the above the fold content is more unusual, and different to other websites, they are more likely to stop and pay attention. Using a smaller font size can be the perfect catalyst for this, and once your potential customer or client has slowed down, their attention will likely focus first on the imagery, and then on the smaller font. This can be a powerful tool for delivering your message. The smaller font means that your users will need to pay more attention than just a single glance, and this can make a dramatic difference to the way that they access and use the rest of the website. Slower scrolling can be incredibly beneficial.
Smaller text above the fold can allow the imagery to shine
Instead of using fonts that hide or cover the above the fold image, why not allow this to stand out instead? A high quality hero image can take a while to choose and select, and why waste this with text that distracts? Instead, you could opt for smaller font, that sits in one corner, or the lower part of the image, to really allow the imagery to stand out and draw users in. This web design technique can help website users really focus on the imagery, and connect to this as part of your company branding.
Stand out from other websites with smaller above the fold text
Because using smaller text above the fold is the opposite of the current trend of large and over-sized above the fold typography, your website can really stand out.Doing something differently to other websites is generally a risk, but this altering the font size down a couple of levels is definitely a risk worth taking. By standing out from other websites you can raise brand awareness and establish your company as an industry leader. This means that your customers or clients are more likely to remember your brand and company in the future, when thy next need your products or services.
For more information or advice, get in touch with the experts today, here at Pumpkin Web Design Manchester.