Good web design involves a combination of effective design assets. These include imagery, navigation, layout, and colour. One of the popular colour trends at the moment is yellow. But why is yellow a good choice for your website? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work with companies and businesses across Manchester, and the surrounding area, including Wigan and Southport, to provide web design solutions that can help businesses grow. As a result, we have produced this guide to everything you should know about the different advantages of using yellow in web design.
What are the advantages of using yellow in web design?
There are a number of benefits to using yellow colours in web design. These include:
- Bringing a positive vibe- yellow, especially bright yellow, is bright and vibrant colour. This brings a positive energy to your website which in turn can help your potential customers and clients feel positive too, which ultimately means they may be more likely to make a purchase, sign up to your services, or make a booking. Colours really do have a psychological impact on us as humans, and if you can use this effectively through your web design, you will reap the benefits.
- Versatile colour- there are so many usable and visually appealing shades of yellow that this is quite a versatile colour. If you want a bright, eye-catching design, a bold yellow can help you achieve this, while pastel yellows can be beneficial for more muted and subtle design. This also means that yellow can be used in combination with other colours to create an effective design. This includes black and dark colours, which are becoming increasingly popular thanks to dark mode design.
- Range of applications- Not only are there a full range of useful yellow shades that can be used effectively, but there are also a variety of different ways to apply these. From yellow typography colours, to imagery or simple accent colours, yellow can be used to direct attention to key features, or as the primary colour in your website colour scheme. This allows full flexibility when designing your website, and can help to create something that fully reflects your brand identity.
What are the important considerations for using yellow in web design?
There are a number of important considerations when using yellow in web design. These include:
- Yellow can be an issue for people who are colourblind- yellow is a problem colour for people who are colour blind. And this means that while your tertiary colour yellow might really stand out, not everyone can benefit from it.
- Bright colours can be off-putting- using only yellow as your main bright colour is fine. But mixing this with other bright colours, can be a disaster. Too many colours can be distracting, and the effect can look chaotic, instead of well designed.
For more information or for professional web design support, get in touch with the experts today, here at Pumpkin Web Design Manchester.