Designing a website that converts users into customers or clients is the main aim of any company online. By focusing design attention on the interests and requirements of your website users, this can be achieved. But what is user centred design? And what are the advantages of user centred web design? What is user centred […]

When it comes the User Experience (UX) there are a lot of design decisions and considerations that play an important role. Especially when focusing on UX in web design and development. From the layout and the visual design features, to the functional design of buttons and simplicity of forms, there are  a number of things […]

Different types of businesses, in different industries, will require a different type of website altogether. From eCommerce sites selling a range of products, to hotels offering rooms and packages, there are different categories of web design for different business types. So what makes a good hotel website? And what are the most important features for […]

Before you launch your new website, and the associated company branding, it’s important to make sure you get everything right. Once your website is up and running, any potential customers landing on your page will make instant judgments about not only your website, but also your company as a whole. And if you don’t create […]

Colour schemes in web design are one of the most important and influential design choices. The colour scheme will effect every aspect of your website, from the usability and readability, to the overall visual appearance. And any colours used should be part of your company branding. As a result, choosing the right colours, to create […]

Effective web design is essential for creating a website that really stands out, amplifies your company branding, and creates a positive user experience. And one of the most important spaces for setting the tone of your website is the above the fold content. This is the part of the screen, on mobile or on desktop […]

Creating a stunning website that can be enjoyed and used by all users, should be the aim of every web designer. Unfortunately, too often the term “all users” is forgotten and missed out completely. But making your website available to everyone, doesn’t have to be too complicated. Web Design and accessibility Web design and accessibility […]

When designing a new website, or redesigning your existing one, the landing page is one of the most important considerations. This is the page that your users are likely to land on first, especially if they click though from an advertisement, or your social media profile. As a result, its this page that will help […]

Typography is a key part of any web design and can be very effective for establishing company branding. There are a wide range of typography styles that can be useful, but have you considered two tone typography? This is a typography style that uses two colour tones either as the fill or as the text […]

Designing website typography can make a big difference to the overall website design while also showing your branding style and identity. Floral typography can be a great option for a wide range of websites, and companies with a variety of brand identities, from the more formal to the more quirky. But what are the options […]