Building a stunning website, that also performs well, is only the first half of the battle for web design. You also need to be consistently measuring your web design performance. And this involves analyzing any data you collect, regarding user interaction. The way that users interact with and use your website, will provide some helpful […]

Whether your company sells a range of products, or provides important services, your website will need to grab attention, and encourage your website users, and your potential customers, to make a purchase, or sign up for a consultation or appointment. This is no easy feat, and involves a range of well designed website features working […]

Succeeding online is no easy feat. From creating a stunning, responsive website, optimizing for search results, and creating great, shareable content for social media, it is a never-ending task. And once you have the traffic landing on your page, keeping your site visitors can be even more challenging. That’s why good web design is essential. […]

Effective web design is all about balancing imagery and written content, with colour, shape and style. And to do this, you will need to develop and define a layout that works for you and your potential customers. From grid layouts to one page scrolling websites, there are a variety of layout choices. But whichever layout […]

When designing any new website for your business or company, it’s important to consider the value and role of each individual page. While the landing page might be the number one priority in a lot of cases, this doesn’t mean that the other website pages should be neglected or forgotten. The “about us” page for […]

For many small to medium sized business, selling products online is not something they need to consider. Instead, some SMBs are focused on selling services instead. From plumbing, heating and construction services, to the hair, beauty and fashion industries, service providers are essential. But whether you are an old favourite or a new starter, you […]

If your website sells products directly, you have an eCommerce website. And apart from a stunning landing page, a user friendly checkout process, and a well designed product page complete with customer reviews, you should also design and include a related products feature too. But what are the advantages of related product sections for eCommerce […]

If your company or business relate to consumers via email, at any point, it’s important to design your emails effectively, so that they are up to the task. Whether its a confirmation email to say their order has been received, or its part of your email marketing campaign, it’s essential for your emails to be […]

Effective web design is all about promoting your brand to reach new audiences. But this means that defining your brand, and developing a strong brand identity, is necessary to create a great website. And for some companies, this might be the first time that branding has really been considered. That’s why, here at Pumpkin Web Design […]

Web design layout is a fundamental tool for web design success. The layout will determine your method of grabbing attention, and keeping it. While also defining the balance between visual content, and informative text content. One of the most popular web design layout options is the grid layout. And while you might think that this […]