When it comes to building a website for your company, it’s easy to focus on the branding and the big flashy features. However, you shouldn’t overlook the smaller details that can play a big role in increasing sales or sign ups. In fact, it’s often the smaller features that play the biggest role in building consumer trust. So, what kind of web design features are instrumental for building trust, and how can you use them? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. From Wigan to Southport, we work with companies across Manchester and the surrounding region to deliver high quality web design solutions that really get results. As a result, we have produced this guide to everything you should know about building consumer trust with web design techniques.
Why is consumer trust important?
Potential customers will need to trust your business or company to deliver what you say, if they are going to buy your products or sign up to your services. This means that if you want your website to increase sales and sign ups, and boost your profits, you need to design in a way that makes your company look completely trustworthy.
What are the effective web design techniques that can build consumer trust?
So, how can your web design help users to trust your company? And what kind of techniques can you use to establish and build a connection with your audience? Well, there are several things you can do, including:
- Adding social proof- reviews and client testimonials can be very effective for building consumer trust, as these show that your previous customers or clients are so impressed with your services or products that they are happy to tell everyone else about them. Including these on your product pages can really convince customers that might be sitting on the fence, and ultimately, social proof can help convince potential customers that your business is trustworthy. These can also be added to your landing page to grab attention from the start of the process.
- Active social media presence- some of your social media followers will have been customers first, before finding your company on social media platforms. So building a website that shows off your latest social media involvement, is a great way to link website users, to your active social media accounts. Being active on social media shows that your company can be held accountable, publicly, for anything that might go wrong. And it also shows that your company is operating and growing. Both of these factors are very influential for building trust with potential customers.
- High quality visuals- product or service pages should include your own unique images of the real thing that you can provide. Faking these images will present your company as fake, while presenting high quality visuals of the real thing you can offer, shows off the quality and skills you have to offer. So always use high quality, professional images for products and services, if you want to build trust.
For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.