Testimonial content on your website is perfect for building trust with your users, and helping to establish your businesses authority and professionalism. As a consequence, your website users will be more likely to make a purchase, or sign up to the mailing list. But how can this fit with your overall web design? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. From Wigan to Southport, we work with companies across Manchester and the surrounding region to deliver high quality web design solutions that really get results. As a result, we have produced this guide to building testimonial content into your web design.
What are the advantages of including testimonial content in your web design?
Testimonial content can add a lot of value to your website. This is because it can:
- Show off the strong points of your products or services– previous customers will leave an honest review detailing what they found positive about choosing your company. And this will really showcase all the finer details of your customer service and high quality products.
- Be more trustworthy and relatable than anything you could produce in house- because testimonial content is direct from previous customers, it is much more trustworthy than anything you could say about your own company
- Grab the attention of potential customers- testimonial content is more likely to attract the attention of potential customers, especially if they are interested in purchasing your products or services.
What are the effective options for building testimonial content into your web design?
So, how can you include testimonial content effectively as part of your web design? Well, there are a number of things you can do, including:
- Making a feature of your testimonial content- using testimonial video content as your above the fold video is a great option to grab the most attention from your website users. But, this will need a range of high quality testimonial video footage that you may not have. In this case you can still use the testimonial content you do have, to create a very prominent feature on your page. The colours and design of the web design element you use to create this can play a big part in attracting the attention of the audience, and encouraging them to stop scrolling. This works most effectively on the home or landing pages, as well as the products or services page.
- Creating a repeated element- designing and implementing a sidebar or footer with testimonial content can be a great idea as this will be shown on every page of your website. What this means is that your website users are sure to see the feature. And the more users that check out your testimonials, the more sales you could end up with. You could shake things up a bit by showing a different testimonial selection on each page, so that your users pay even more attention.
For more information or advice about using and even producing professional testimonial content, get in touch with the experts today, here at Pumpkin We Design Manchester.