When it comes to web design and landing pages, you don’t have to look very far to find a hero image. Front and centre, the hero image is generally the majority of the above the fold content, so it grabs attention and gets website users interested. This prime location can be even more successful than a traditional banner advertisement. So some companies are simply changing this hero image, to create a piece of seasonal content that will pull the users in. But is this effective? Well, the simple answer is yes. As long as you design something suitable. Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work with companies and businesses across Manchester, and the North West, including those in Blackburn and Chorley, to provide web design solutions that will get tangible results. As a result, we have produced this guide to choosing a seasonal hero image.
Choosing a seasonal hero image
Seasonal hero images can be the perfect touch for any website looking to increase sales and sign ups over a seasonal period. Like Christmas for example. So how can you choose a hero image that will be effective? Well, here are some top tips for choosing a seasonal hero image:
- Add a seasonal twist to your regular hero image- if your current hero image is really working for your company, and sums up everything you need to say visually, don’t change it too much. Instead, with a little bit of editing, you could add a seasonal festive touch. As Christmas is right around the corner, something like a snow effect animation could be perfect. This means you wont need to take a huge risk, on a completely new image, and you can still keep your content relevant to users.
- Choose a product to promote- one of the tried and tested methods that works well for any website selling products, is to choose a product to promote. In this sense, the hero image can be used as a banner advertisement, grabbing attention and directing users towards the price reduction or seasonal offer. With a limited time available on these seasonal offers, consumers feel more immediacy to buy or purchase, which leads to more sales. Make sure the product is well positioned and that the offer, and call to action button, use suitable colours. They need to stand out and be obvious, while sticking to the established colour scheme of your website or company.
- Use typography- if you are struggling to think of an appropriate and professional image to show off, and your company offers services and not products, why not change your hero image to stunning typography instead. With seasonal colours or even a professional animation, you could transform the above the fold space into something really eye-catching and effective. For unique typography, choose a background that is fairly plain to make sure the text is easy to read.
For more information or advice, get in touch with the professionals today here at Pumpkin Web Design Manchester.