When designing a website that really stands out, grabs attention, and makes your potential customer want to know more about your website, effective design is essential. From the layout to the imagery and visual design, every piece of your web design can have a positive impact on user experience, and overall sales and sign ups. One effective technique is to use colour gradients. But what should you consider when choosing colours for gradients in web design? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work with companies and businesses across Manchester, and the surrounding area, including Wigan and Southport, to provide web design solutions that can help businesses grow. As a result, we have produced this guide to everything you should know about the colour options for colour gradients in web design.
What are colour gradients?
Colour gradients are a colour effect that fade one colour into another, or perhaps blend up to four colours, each fading or blending into the next. In web design, this can be effective for:
- background colours
- typography colouration
- colour overlays
Top considerations for choosing colours for gradients in web design
Colour gradients can be incredibly visually effective, when used appropriately. This means you should put additional care into choosing which colours you combine to create the perfect effect. You should consider:
- Effective colour combinations– some colours can be more effective when blended than others. These include blue and green, orange and yellow, red and orange, pink and purple, and purple and blue. Because all of these colour pairs sit next one other on the colour wheel, they can be effectively blended together.
- Choose shades- if no two colours are grabbing your attention, you could choose just one colour, but create a gradient moving from one shade to the next, so from lighter to darker shades of blue for example.
- The colour change- the colour change from one shade to another, or from one colour to another, needs to be seamless and not blocky at all for a professional finish.
- The purpose of the colour gradient- colour gradients need to also be matched to their purpose. So for example, a colour gradient background would potentially need to be more understated or subtle, than text fill colour gradients. This is because background colours need to allow the content and imagery on display to really stand out. And vibrant colour gradients behind could be overpowering or overwhelming for users.
- Drawing attention- finally when choosing the colours for your colour gradient you need to make sure this can be used to draw attention to a certain key point. Human eyes are more attracted to subtle changes, and this means that if you position the colour change leading down towards a call to action button, you can draw the gaze toward this, and potentially increase conversions.
For more information or advice, get in touch with the experts today, here at Pumpkin Web Design Manchester.