Imagery and visual content is an essential component of any website. But choosing the right professional images can make a huge difference to your website performance and success. In terms of above the fold content, there is no real substitute for high quality professional imagery. And that’s why so many companies and businesses opt for a hero image. But how can you be sure that the image you choose will be effective? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. And we work with a variety of customers and clients across Manchester and the North West, including small and local business owners. In fact, producing quality websites for local and small businesses is something we excel at, and we know just how to use web design to help your business thrive. As a result, we have produced this guide to choosing professional imagery.
Why is professional imagery so important?
There are many reasons why web content, and pretty much all forms of digital media are visual. And these reasons include:
- images are much easier for human brains to process, when compared to paragraphs of information. So why write it down, if you can simply show it instead?
- images can help customers form trust and better understand a company
- images show off your products in a way that no use of text could. And this can actually increase sales and encourage potential customers to purchase your items
- imagery can capture the imagination, and help customers form opinions about your company, simply based on your branding and imagery
So if boosting sales, growing your business, and generally succeeding online is important to you, you should be using professional, high quality imagery.
Choosing professional imagery
Whether its an image for your social media article, your product, or your hero image for the landing page, you need to make the right decision. So what should you consider when choosing an image? And what should be your top deciding factors? Well, these are ours:
- The quality of the image- professional images should always be used on your website. Don’t settle for amateur photographs or shaky shots, because this could simply reflect badly on your business. Customers will make a judgement about your company, based on the images you choose. So if you want to be seen as professional, choose high quality, professional images. This is especially true for your hero image, and any product images.
- The emotiveness of the image- If your business wants to invoke an emotional response, your images need to be up to standard. If you look at your professional images and dont feel anything, it is unlikely that your customers will either. Make sure your web design, and professional imagery, really connect on an emotional level.
- The colour scheme- the images you use throughout your website need to be appropriate for your colour scheme. Images with colours that are too contrasting can be jarring for users and prevent them from enjoying your website.
For more information or advice, get in touch with the experts today, here at Pumpkin Web Design Manchester.