Combining bold and standard characters for website headings

Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with a variety of companies and businesses across Manchester, and the North West, including  those in Blackburn and Chorley, to provide high quality web design solutions. And we have produced this guide to everything you should know about using bold and standard text characters together.

What does it mean to combine bold and standard characters?

One recent website trend has involved the combination of both bold and standard text characters used together in the same word. This is usually reserved for headings or titles. Often just one or two letters in succession will be in bold, with the other letters using the same font but in a standard setting. This combination can be very effective for some websites.

What are the advantages of combining bold and standard characters for website headings?

There are a number of benefits and advantages to using both bold and standard characters together for your website headings or titles. These advantages include:

  • Grabbing attention and interest
  • Range of style and design options
  • Emphasising company branding

Combining bold and standard characters can grab attention

By using a combination of both bold and standard styled characters in on word for your heading or title, you can be sure that the title will instantly grab attention. This is because the contrast between the two different character styles will be easy to see instantly, drawing the eye and attention directly towards the heading. As a result, potential customers or clients will be much less likely to skip past your title content and will instead take this in.

Combining bold and standard characters works for a range of style options and designs

Whether your website style is minimalistic or quirky, uses calligraphy font or sans serif stacked text, this is a font choice that can be applied right across the board. Bolding one or two title characters wont detract from the nature of your website, even if this is a serious, solemn site. Instead it will create a visual feature that complements the rest of the design theme. This is because simply bolding a couple of text characters wont change their style, it will only make them slightly wider and add more of the text colour.

Combining bold and standard characters can help to emphasise company branding

As long as you opt for a font that complements your company branding, persona and character, using a combination of bold and standard characters will help to emphasise this. This is because the title or heading will instantly become a visual feature, which means that more attention will be drawn to the text immediately. All of this helps to establish your company branding and style, as soon as the landing page has loaded.

For more information or advice about professional web design, branding or content for your company, get in touch with the professionals today here at Pumpkin Web Design Manchester.