Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with a variety of companies across Manchester, and the North West, including those in Blackburn and Chorley, to provide high quality web design solutions. As a result, we have produced this guide to everything you should know about using both photography and digital illustration together on your website.
What are the most effective options for combining photography with digital design?
There are a number of different and effective ways to combine stunning and professional photography with digital design and illustration. These include:
- Overlaying illustrated design on real imagery- by using a photograph background, and overlaying digital design or illustration over the top, you can create an unusual and visually interesting effect. This can allow you to emphasize certain features of the photograph, and draw attention to any feature you want. This also adds depth to the design too.
- Using photography and digital design separately- using photography for large images, with digital design separated off from this, usually in its own content box nearby, can be another effective option. This allows each design feature to stand out individually, and be able to attract attention effectively.
- Creating unique design features- using illustration or digital artwork to create a unique design for your landing page or above the fold content can be a great way to attract attention to your website. This can also help make your company branding stand out, by emphasizing your brand persona and character. This can help to foster important and positive consumer relationships.
What are the considerations for combining photography with digital design?
When opting for this design style, there are a number of consideration to take into account. These include:
- The purpose of the imagery- the purpose of the imagery should determine how this is applied, and where. Combinng the styles can bring a range of benefits, but it should always be used with a strong goal in mind, such as increasing call to action button click throughs, This will help you choose the most effective design options for the task.
- The colour combinations- colour combinations can make a big difference to how effective this style of design is. Choosing a contrasting colour for the digital design can make your content really stand out, and almost jump off the page, visually speaking. However, for a more subtle approach, a complementary colour can be more soothing and encourage your potential customers or clients to slow down and pay more attention to the small details. This can be more effective for some companies in some industries.
For more information or for professional web design support, get in touch with the team today, here at Pumpkin Web Design Manchester.