Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with a variety of companies across Manchester, and the North West, including those in Blackburn and Chorley, to provide high quality web design solutions. As a result, we have produced this guide to everything you should know about floral backgrounds in web design.
What are the important considerations for floral backgrounds in web design?
There are a number of considerations to take into account when it comes to floral backgrounds in web design. While these can be stylish and dramatic, they need to be used effectively to bring the most value to your website. So what should you consider? Well there are several things to bear in mind including:
- The typography design
- The company branding
- The colour scheme
Floral website backgrounds and typography design
If you are planning on using floral backgrounds for the above the fold content on your website, you will need to seriously consider the design of your typography. Typography, especially that above the fold, needs to stand out and contrast with the background so that it grabs attention and is easy to read. In fact, it’s more than that. You want your above the fold typography to be impossible to miss. With a floral background design the detailed patterns or colours, or even the texture of the design, can influence how effective the typography is on this background. As a result, your typography choices may be limited to ensure that you get the right visual results for your website.
Floral website backgrounds and company branding
As with any website feature, the company branding should be one of the first things you consider when choosing a floral background for your website. For some companies a floral background is the perfect fit for what you do or what you stand for. However, for other companies this connection may be more abstract and less well known. There are some things you can consider to make your floral background design more closely connected to your company branding and these include:
- Using company colours in the floral design
- Using an illustrated floral design that is unique to your website.
- Making sure the floral theme actually suits your company branding.
Choosing a colour scheme for your floral website background
Any website should make use of a maximum of 3 different colours to create a colour palette that is relevant to the company branding, and creates contrast, grabbing attention where necessary. A floral background design offers the opportunity to combine this colour scheme and create a bold visual effect. However, you should make sure to stick to the choices within your colour scheme, and not be tempted to add multiple more colours to the screen, as this can be overwhelming and make your website look less professional.
For more information or for professional web design support, get in touch with the team today, here at Pumpkin Web Design Manchester.