Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work with companies in a range of sectors across the North West, including those in Blackburn and Chorley, to provide top quality, effective web design solutions. As a result, we have produced this guide to everything you should know about three column website content.
What are the considerations for three column website content?
Organizing your website content into 3 visual columns can be an effective design option for websites across a range of industries and sectors. However it isn’t the best option for every website, and this design layout also requires thorough planning and consideration. So what are the most important considerations to bear in mind? Well there are several including:
- The purpose of the layout
- The visual design
- The amount of content
What is the purpose of three column website content?
As with anything else you decide to apply to your web design there should be a well-planned purpose to three column website content. This allows your content to be effectively structured in a way that makes sense and helps your company achieve particular goals. Some of the common purposes include:
- Product or service comparisons– three column website content can include imagery as well as text based content, and this can be a very effective way to display three different products or services on screen at once. By doing this you can make it much easier for your potential customers and clients to compare different products and services, and to see which would be the most beneficial to them. This can even help to increase your sales and sign ups by improving the user experience associated with your website.
- Displaying text based content- three column website content can be used to mirror that of a broadsheet newspaper or even a glossy magazine by using three columns of text. This can be an effective way to fit a large amount of text into just one area, allowing the rest of your website to be more visual and lighter for your website users to enjoy. When considering this you should bear in mind the size of the text and the typography you use. This is because three column text content can be quite heavy, and it needs to remain easy to read and easy to skim through for your website users.
Visual design of three column website content
Planning the visual design of three column website content is essential. This is because the content will take up the whole screen at once, and so it needs to attract attention and interest, otherwise your website users may simply scroll past, missing out all the important information and details. Why not consider:
- Adding visual content- it can be a really good idea to add visual content such as an image or illustration to each column of three column website content. This breaks up and divides the text-based content to make it more appealing, and your website users will be more likely to stop and look at the images, and then read some of the surrounding text, than they are to dive into three columns of text heavy content. Visual content can also include colours, background designs, textures and even stylish typography for column headings.
- Testing the responsive design- it is essential that your website content looks great on all devices and screen sizes. For three column website content this is even more important as the text will need to automatically scale up and down depending on the access device.
For more information or advice, get in touch with the experts today, here at Pumpkin Web Design Manchester.