Developing a clear visual identity is something that is important to many companies and businesses who want to become successful brands. From the style of imagery used, to the language and colours, there are a number of aspects that can help to define your company identity. And these should all be applied to the company website. But how can companies create visual identity through web design? Well, here at Pumpkin Web Design Manchester, we build websites specifically tailored to the requirements of companies and businesses across Manchester and the North West, including Blackburn and Chorley. We provide the perfect web design solutions for clients in all areas of business and industry. As a result, we have produced this guide to everything you should know about web design and visual identity.
What are the considerations for creating visual identity through web design?
Any business or company can use web design to create a clear visual identity. This involves:
- Choosing strong colours
- Using imagery with a common theme or feature
- Extending this beyond the website
Choosing strong colours to define a visual identity
Visual identity can be built on a foundation of strong colour schemes. When you think of some of the most well known business brands, you will immediately recognize their colours. From the red and yellow of McDonald’s, to the red and white of Coke Cola, visual identity is based on colour schemes. Choose strong colours that reflect your branding, and the type of company persona you want to develop. You should also be sure that these colours are different to your competitors, so that you can easily stand out from the crowd.
At the same time, you will need to stick to colours that work well online, and together, as you cant forget about the importance of the user experience. Some colour combinations might simply drive your potential customers and clients away, while others can make your text content more difficult to read.
Imagery with a common theme can help create a visual identity
Web design imagery tends to include a bit of everything. From real photographs, to illustrations, there are a number of ways to include visual imagery in your website. But to use this to help create and define your brand identity, you should opt for imagery that has a common theme. Whether it’s photography using similar key visual features, or you edit your visual content with the same kind of illustrations overlaid, there are a number of different ways to achieve this. Choose a style that suites the kind of brand persona you want to present.
Use this visual identity on other platforms too
Finally, your website is not the be all and end all of your online presence. So creating a visual identity needs to reach out beyond this too. Your social media platforms, and your real world presence should also use elements of this visual design as a common thread uniting all aspects of your company. This can lead to the best results.
For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.