Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with a variety of companies and businesses across Manchester, and the North West, including those in Blackburn and Chorley, to provide high quality web design solutions. And we have produced this guide to everything you should know about creating effective website content.
What are the most critical considerations for website content?
Website content is everything that your website users will see and interact with on your website, and it is absolutely critical to the success of your website that this content is well designed. There are a number of factors to consider, but the two main components of website content can be split into two areas:
- Text based content
- Visual design content
Critical considerations for text based website content
The text content of your website is where your message will really be delivered, and it is this text that can have a big impact on sales and sign ups. Persuasive content, factual information,and background content all need to combine together effectively for any website to be successful. As such, there are a number of factors to consider, including:
- Readability- your text based content needs to be easy to read simply by scanning the text. This is often considered as part of the visual design, but actually, making sure the actual content of the writing is easy to read, understand and digest is crucial. Content that is too heavy, jargon filled or technical can be too difficult to read, and it can make your website unappealing and also uninteresting.
- Active voice- your text based content needs to be mostly active to invoke action in the reader and to increase sales and sign ups.
- SEO focused- your text based content is one of the most important factors for effective Search Engine Optimisation, which helps ensure your website success on the Search Engine Results Page (SERP). Text based content should contain relevant keywords to help your content be found on search engines like Google, but these need to be used effectively to secure the best possible results.
Critical considerations for visual website content
Visual content is the other half of website content. The role of this is to attract attention, connect with the audience visually, and to show off your products or services visually. As a result, you will need to consider:
- Company branding- visual website elements need to be designed with your company branding in mind. This means everything from the background colours to the images, video content, and even the typography style, need to be considered in line with the company branding, and company persona, that your are creating.
- Contrast and complementary design- it is important to have a certain level of contrast included as part of your visual web design. This is because the contrast will attract attention to the area and will generate interest immediately. For key visual features like call to action buttons, this can be a great way to increase click throughs and sales and sign ups.
For more information or advice, get in touch with the professionals today here at Pumpkin Web Design Manchester.