Every page of your website is important. But some are often more overlooked than others. One such page is the “about us” page. But the design here can be more important than you might think. So what are the important design considerations for the “about us” page? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. And we work with companies and clients around Manchester, and the surrounding region, including Wigan and Southport, to provide stunning and effective web design solutions. As a result, we have produced this guide to everything you should know about designing an effective “about us” page.
What is the “about us” page?
The “about us” page is generally the page of your website that informs potential customers or clients about who you are. For sales or bookings to be made online, a level of trust needs to be established. And no matter how well presented, or functional, your website is, without an understanding about the people behind the company, your website users might not develop this trust at all. As a result, an “about us” page is useful for:
- Introducing your team, especially those in customer/client facing roles
- Outlining your company story, like how you got started and why as well as what makes you different
- Describing any plans for the future
What are the important design considerations for the “about us” page?
For your “about us” page to be effective, there are a number of design considerations to take into account. These include:
- Using high quality imagery- your potential customers and clients expect to see a certain standard of imagery across your website, including the “about us” page. You should consider adding high quality, professional imagery to this page, to meet these user expectations, but also to add visual interest and pair with any text content. This can help to continue drawing user attention down the page so you can deliver more information.
- Layout- the layout of your “about us” page needs to be considered. From photographs and introduction snippets of your team, to your company timeline of development, there are a number of different features to add. These need to be balanced, to prevent the page from being too text heavy. In most cases, you should make sure that your layout is structured in the same way as the rest of your website, for design consistency and continuity. But this might not always be possible. Using hierarchical design, with the most important elements at the top can be effective, as can a grid layout for your employee introductions, or even a split screen design.
- Typography- the typography for the “about us” page is important as this can be quite text heavy. Make sure your typography is well spaced, and easy to read on all devices and screen sizes. You should also consider using header typography to divide information and highlight key pieces of text.
- Interactive elements and features- adding interactive features to your about us page can be beneficial. An interactive company timeline is one of the popular ways to achieve this, with development milestones indicated as buttons to click on, revealing details about a date or place. But you could also use interactive team images too.
For more information or professional web design support, get in touch with the team today, here at Pumpkin Web Design Manchester.