Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work with companies and businesses across Manchester, and the surrounding area, including Wigan and Southport, to provide web design solutions that can help businesses grow. As a result, we have produced this guide to everything you should know about designing an effective one page website.
What is a one page website?
As it sounds, a one page website is a type of website that structured the content in just one page. This means that as website users scroll down, the different categorized content will be shown, instead of using the more traditional method of separate pages, individual pages.
What are the important factors for designing an effective one page website?
There are a number of effective design methods for creating a one page website that will get results. However, all of these design methods rely on similar factors to get results. These factors include:
- A functional navigation system
- Clear content structure
- Effective imagery
Functional navigation systems for effective one page websites
When designing a one page website it is essential to use a navigation system that will allow website users to move between sections of content, in the same way they would use a navigation system to move to different pages of a traditional website. This can help to improve the user experience, as your potential customers and clients will not simply be scrolling endlessly through your content, and instead they will be able to find the information they are looking for quickly and easily.
A clear content structure is crucial for one page websites
If your one page website is going to be successful it is crucial that the content on the website is arranged and structured in an effective manner. While scrolling down through the content is something mobile users are used to, the content needs to remain visually interesting to maintain their interest and attention. Walls of text will not be a good fit for any website. Dividing text based content with imagery can be a good way to structure the content to make this more appealing for both skim readers as well as people searching for specific content. You should also consider breaking down large paragraphs, using bullet points and using subheading typography to divide content.
Using effective imagery on one page websites
Imagery is a key component of any website and this is no different for one page websites. In fact, for this type of website design, imagery can be even more important. As discussed above, the imagery helps to divide and structure the content of the page. But this also plays an important role in building consumer trust. A website with professional, unique imagery, specially of products and services, helps potential customers and clients know what to expect when choosing your company, and understand exactly how your company can help fulfill their requirements.
For more information or for professional web design support, get in touch with the experts today, here at Pumpkin Web Design Manchester.